This lead me to restock the collection and add a couple new designs for a pop up shop during the summer at my favorite pizza shop: Cent’s Pizza and Goods. I originally released it as a small collection during NBA All-Star Weekend in Cleveland (February 2022) and it was my most successful release ever. I’m proud of it because of the story it tells about my dad and the pizza shop he used to own before he passed away. Over the last 3-4 years I’ve made a lot of designs I’m really proud of, both for my brand, and for clients, but my most recent collection I created, ‘The Stache Pizzeria Collection’ is the work I’m most proud of so far. This was a major turning point for me, because I was able to really start telling my brand’s story, and made me realize I had the potential to make graphic design a career. This worked well for a while, and allowed me to learn more about the business side of things, but in 2018 I realized that for me to best represent my ideas, I needed to create my own graphics. When it first started, I wasn’t doing graphic design yet so I just sketched ideas and paid designers to create for me. It took until my freshman year in college to realize that I wanted to start a clothing brand. As I got older I got really into streetwear because of skateboarding, and started becoming more interested in clothing over the years, but I didn’t do anything about it for a while because I never thought I could make a career out of it. I loved lettering and different fonts, so I think my love for graphic design sparked then. So I was basically making mood boards before I knew what they were. I also used to go through magazines and cut out all my favorite pictures, designs, etc. I was always interested in art when I younger and started drawing a lot when I was like 8 or 9. Gianni, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do? Find your light, and let it guide you through the darkness.” “Even in the Darkest times there is a light shining prosperity. So it became my mission to show other people that the dark times don’t last, and can actually lead you towards the light. Losing my dad was the darkest time of my life, but when I started Stache it allowed me to think of the good times we had together, and look at the situation in a new light. He had a handlebar mustache for my whole life and long before I was even born, so ‘Stache’ was the perfect way to represent him. I started my brand as a dedication to my dad a couple years after he passed away. Let’s start with the story of your mission. We were lucky to catch up with Gianni Donofrio recently and have shared our conversation below.
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